The CHUG NORRIS is the undisputed king of the waves when it comes to poppers. Designed to be the ultimate popper, the Chug Norris represents maximum action for minimum effort when popping offshore or inshore, combined with a shape that allows an amazing walk the dog action when worked slow across the surface. We believe it captures all the best attributes of a popper. Years of experience have gone into designing the ideal shape that not only excites fish but is super easy to work.

The ultra-deep cup face design is round at the bottom and square at the top. The curved body contours may not be noticed at first, but these subtle attributes are what helps make this lure unique. The cup shape was tested extensively to get the perfect balance between grip in the water, noise and bubbles, rough water performance and minimal angler effort.

The Chug Norris makes that awesome thumping ‘pop’ as the cup catches the water’s surface and it sticks to the water’s surface, reducing the dreaded popper tumble. ​ When subsurface the Chug Norris displays an awesome swimming action that just makes fish go wild with a huge bubble trail and body wiggle. Aerodynamics mean it casts like a bullet as well.